Veille Agricole

Arla forced to pull advert over 'vague' organic claims

  Vague statements on organic farming‘s beneficial environmental effects have seen Arla Foods Ltd forced to pull an advert for its organic milk range so as not to mislead the public. The advert for Arla Foods organic farm milk included the lines “good for the land” and “helping support a more sustainable future”.   


fwi.co.uk